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Life science startup marketing for founders who need a clear story
Strategy, positioning and brand for early stage biotech and life science companies. You leave with written decisions your deck, website and team can use straight away.
· Sound familiar?
Where most life science startups get stuck
If two of these describe your last month, start here.
- Investors follow the science, but they don't see why it wins.
- Our website speaks to investors. Our buyers are scientists.
- Every deck, pitch and page describes us a little differently.
- A launch is coming and we haven't decided what to say first.
- Competitors make the same claims, and we sound like them.
· What life science startup marketing brings
Written decisions your whole team can use
Depending on the services you choose, you leave with some or all of these. Most engagements take a few weeks.
- Positioning statement
- One way to describe the company that works for investors, partners and buyers.
- Audience map
- Which investors, partners and customers to go after first, in what order, and why.
- Competitive map
- A position that still holds when competitors make similar claims.
· Three services
Three questions every founder has to answer
Take one or all three. Each ends in a document you own.
Where do we focus first?
Marketing strategy
An audience map, a channel plan and a clear order for what comes first.
Explore marketing strategy
What do we say?
Positioning and messaging
A positioning statement and messaging guide that turn the science into language investors and buyers act on.
Explore positioning
How do we stand out?
Brand strategy
A competitive map and brand narrative, plus a brief for your visual identity.
Explore brand strategy
Already clear on your story? Go to Get Ready
· Contact
Tell us where you're stuck.
One conversation. You leave with a clearer next step, whether or not we work together.
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· FAQ
Questions founders ask before they start
It helps early stage biotech and life science companies decide who to sell to, what to say and what to do first. Biond then turns those decisions into a website, deck and campaigns, so strategy and execution stay with one team.
A few weeks for most engagements. It depends on your stage and how many audiences you need to reach. Research and positioning take the most time.
This is usually the best moment. Your deck, website and campaigns all build on these decisions, so settling them early saves rework later.
Written documents you own, such as a positioning statement, audience map, messaging framework, competitive map and go to market sequence. Your team, and any agency after us, can work from them.