5 Proven Ways to Explain Your Biotech Platform Technology to Non-Scientists Clearly
If you need to explain biotech platform technology to investors, partners or customers who aren’t scientists, you already know the problem. The ...
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Insights
Field notes on marketing science: positioning, investor decks, lead generation and digital marketing for biotech and life science companies.
Life Science SEO: How Scientific Buyers Find Suppliers
Life science SEO reaches scientists who already have the problem you solve, long before they ask for a quote. Here is what it delivers, where it goes ...
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Biotech SEO: How Investors and Partners Find You
Biotech SEO decides what investors, partners and candidates find when they search for your company. Here is what it is worth, where biotech companies ...
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6 Ways Life Science Advertising Is Different From Regular Advertising
Life science advertising follows different rules from advertising for consumer products. The audience is more technical, the claims are regulated, and...
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ChatGPT Ads for Life Sciences: Is a Pilot Worth Running?
Should life science companies test ChatGPT Ads? We cover eligibility for biotech, tools and CRO companies, who actually sees the ads, and early notes ...
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Biotech Advertising Success: 4 Costly Mistakes to Avoid
Every biotech company wants advertising that works. It means investors who understand the opportunity, partners who reach out, and customers who alrea...
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Selling to Academic Researchers: How Academic Labs Actually Buy
Selling to academic researchers depends on grant timing, the roles inside a lab and university procurement rules. This guide explains how academic lab...
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BIO-Europe Partnering: How APAC Life Science Companies Prepare to Meet European Partners
A practical guide to BIO-Europe partnering for APAC biotech and life science companies, covering target lists, partneringONE profiles, how a partnerin...
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Marketing to Scientists: Choosing the Right Channels for Biotech Advertising
A practical overview of marketing to scientists through paid channels, covering scientific journal placements, Google Ads and LinkedIn, the pricing mo...
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Why Biotech Websites Fail the 5-Second Test
The 5-second test is a simple usability check. Show someone your homepage for five seconds, take it away, and ask what the company does and who it ser...
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