A boutique life science marketing agency built around scientific depth
We help biotech, medtech, diagnostics, and scientific instrument companies turn technical complexity into clear positioning, credible content, and commercial conversations that hold up to both scientific and commercial review.
Biond was founded by Joël van der Vegt, a Dutch scientist turned marketer who spent years turning complex science into commercial messaging. He splits his time between the Netherlands and Singapore, which lets Biond serve European and Asia-Pacific companies in their own time zone.
Life science marketing built around scientific depth
Biond is a specialised life science marketing agency based in Singapore. We work with biotech and biotechnology companies, medtech firms, CROs, CDMOs, diagnostics companies, scientific instrument companies, genomics companies, and research service providers that need to communicate clearly, build trust, and support commercial growth.
That means understanding the technical depth behind a company, then turning it into sharper positioning, messaging, website content, investor materials, sales assets, SEO, GEO, digital campaigns, and practical marketing execution.
Biond is built for companies where the science matters.
What makes Biond different from a general marketing agency
Life science companies operate in complex markets, with technical products, specialist buyers, long decision cycles, and high trust requirements. A general marketing approach is rarely enough.
Science background, commercial execution
Joël van der Vegt combines a Biopharmaceutical Sciences background from Leiden University with hands-on life science business development and go-to-market work.
Built for how life science buying works
Long sales cycles, technical evaluation, procurement review, and audiences that range from scientists to investors.
Many readers, one company
A principal investigator, a business development lead, and an investor read the same page with very different questions.
We start with your science, not a template
We begin by understanding your science, your market, your audience, and the stage your company is in.
Life science marketing services Biond provides
We help companies make their expertise easier to understand, easier to find, and easier to trust, whether someone discovers them through Google, LinkedIn, investor research, industry referrals, or AI powered search tools.
All services
The full range of life science marketing support Biond provides.
See all services >Marketing strategy
Where marketing supports your commercial goals, decided deliberately.
Explore marketing strategy >Positioning and messaging
Clear, credible language for scientific and commercial audiences.
Explore positioning & messaging >Investor materials and pitch decks
Platform and story framed for investor review.
Explore pitch deck support >Marketing materials
Sales assets and deliverables as a coordinated set.
Explore marketing materials >Digital marketing
Campaigns that reach qualified conversations, not empty traffic.
Explore digital marketing >Building the technology is one part of the work
Making sure the right people understand your science is the part Biond focuses on. We work with life science companies across Southeast Asia, Europe, and international markets. Engagements can be local and remote, so location is rarely a constraint, and being based in Singapore gives clients direct access to the regional biotech and life science ecosystem.
Frequently asked questions
Biond Marketing is a boutique life science marketing agency that provides marketing strategy, positioning and messaging, website content, investor and sales materials, SEO and GEO, digital campaigns, and fractional marketing support. The work sits between science and market: understanding the technical depth behind a company, then turning it into communication that investors, partners, and scientific buyers can evaluate quickly.
Biond Marketing works across the life science sector, including biotech and biotechnology companies, CROs, CDMOs, diagnostics firms, medtech companies, scientific instrument companies, genomics companies, and research service providers. The common thread is a technical offering sold to scientifically literate buyers, whether that is a therapeutic platform, an assay service, or a laboratory instrument.
Biond Marketing is based in Singapore and works with life science companies across Southeast Asia, Europe, and international markets. Engagements run remotely as standard, so location is rarely a constraint. Being based in Singapore does give clients direct access to the regional biotech and life science ecosystem.
Biond Marketing is grounded in life science rather than adapting generalist playbooks to a technical sector. The founder’s Biopharmaceutical Sciences background means positioning, messaging, and content hold up to scientific review, not only marketing review. The approach also reflects how life science buying actually works: long sales cycles, technical evaluation, procurement review, and audiences that range from scientists to investors.
Biond Marketing was founded by Joël van der Vegt, who combines a Biopharmaceutical Sciences degree from Leiden University with hands-on experience in life science business development and startup go-to-market execution. He is also active in Singapore’s life science ecosystem through Biotech Connection Singapore, which keeps the work connected to real industry conversations.