Effective Date: 7 June 2026

Privacy Policy

1. Introduction

Protection of your Personal Data is important to us.

This Privacy Policy explains how BIOND MARKETING PTE. LTD. (UEN: 202601970G) (“Biond Marketing”, “we”, “us”, or “our”) collects, uses, discloses, and protects Personal Data in accordance with the Singapore Personal Data Protection Act 2012 (“PDPA”) and, where applicable, the European Union General Data Protection Regulation (“GDPR”).

This Policy applies to Personal Data collected through our website and in the course of providing our marketing consultancy services.

Our registered address is:

160 Robinson Road, #14-04
Singapore Business Federation Center
Singapore 068914

Data Protection Contact / DPO: info@biondmarketing.com

2. What Is Personal Data

“Personal Data” means data, whether true or not, about an individual who can be identified:

• from that data alone, or
• from that data combined with other information to which we have access.
• Examples may include:
• Name
• Email address
• Company name
• Telephone number
• IP address
• Information provided in contact forms, emails, or scheduling tools
• Website usage information, where it can identify an individual

3. How We Collect Personal Data

We generally collect Personal Data when you:

• Submit a contact form on our website
• Book a meeting through Calendly
• Email us directly
• Engage us for services
• Browse our website

If you provide Personal Data of another individual, for example a colleague, you represent that you have obtained their consent to do so.

4. Purposes for Collection and Use

We collect and use Personal Data for purposes including:

• Responding to inquiries
• Scheduling and conducting meetings
• Providing marketing strategy and execution services
• Managing client relationships
• Performing contractual obligations
• Improving website performance and user experience
• Understanding how visitors use our website
• Complying with legal or regulatory requirements

We adopt a practical and proportionate approach to data collection. We collect only what is necessary for legitimate business purposes.

We do not sell Personal Data.

5. Legal Basis, Where GDPR Applies

Where GDPR applies, we process Personal Data based on one or more of the following legal bases:

• Consent, for example when you submit a form or voluntarily provide information
• Legitimate business interests, for example responding to B2B inquiries and improving our website
• Contractual necessity, if you engage us for services
• Legal obligations, where we are required to retain or disclose information

6. Disclosure of Personal Data

We may disclose Personal Data to trusted third-party service providers where necessary, including:

• Hostinger, for website hosting
• Porkbun, for domain registration
• Calendly, for meeting scheduling
• Google Analytics 4, for website analytics where analytics cookies are accepted
• Zoho CRM, for client relationship management

Email and communication service providers, where used for business communications

These service providers process Personal Data on our behalf or in connection with services we use, and are expected to maintain appropriate data protection standards.

We may also disclose Personal Data where required by law, regulation, legal process, or a lawful request from public authorities.

7. International Transfers

As a Singapore-based company serving international clients, Personal Data may be transferred to or processed in jurisdictions outside your country of residence.

We take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

8. Retention of Personal Data

We retain Personal Data only for as long as necessary for:

• Fulfilling business or contractual purposes
• Managing client and prospect relationships
• Legal and regulatory compliance
• Defending potential legal claims

When Personal Data is no longer required, it will be securely deleted or anonymised where reasonably possible.

9. Website Analytics, Cookies, and Tracking

We use website analytics to understand how visitors use our website and to improve our content, website structure, and user experience.

Matomo Analytics

We use Matomo Analytics for privacy-friendly website analytics. Matomo is hosted within our own WordPress environment and is configured to run without tracking cookies. We also anonymise IP addresses, so we do not use Matomo to identify individual visitors.

The analytics data collected through Matomo may include:

• Pages visited
• Referring websites or sources
• Approximate location
• Device type
• Browser type
• Time and date of visit
• General website usage patterns

This information is used only for website analytics and improvement.

You can opt out of Matomo tracking below:

Opt-out complete; your visits to this website will not be recorded by the Web Analytics tool. Note that if you clear your cookies, delete the opt-out cookie, or if you change computers or Web browsers, you will need to perform the opt-out procedure again.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

The tracking opt-out feature requires cookies to be enabled.

Google Analytics 4

We also use Google Analytics 4, but only where optional analytics cookies have been accepted through our cookie consent mechanism.

Google Analytics 4 may use cookies or similar technologies to help us understand website usage, including pages visited, traffic sources, device information, browser information, and general interaction patterns.

Where optional analytics are accepted, we may also use Google Analytics features such as Google signals. These features can provide aggregated demographic and interest insights, such as age range, gender, interests, and cross-device usage patterns, based on data only from eligible signed-in Google users who have allowed such data sharing.

These reports are aggregated and are not used by us to identify individual visitors. We do not currently use Google Analytics for advertising tracking pixels, remarketing campaigns, or user-provided data collection for advertising purposes.

If you do not accept optional analytics, Google Analytics 4 is not loaded for your visit and not gathering analytics.

Cookies

Our website may use essential cookies or similar technologies that are necessary for the website to function properly.

Optional analytics cookies are only used where you have accepted optional analytics.

If you interact with third-party tools, such as Calendly, those third-party services may set their own cookies or collect data in accordance with their own privacy policies.

We do not currently use advertising tracking pixels, remarketing campaigns, or user-provided data collection for advertising purposes.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect Personal Data from:

• Unauthorised access
• Disclosure
• Loss
• Misuse
• Alteration

However, no system is completely secure, and we cannot guarantee absolute security.

11. Your Rights

• Subject to applicable law, you may have the right to:
• Request access to your Personal Data
• Request correction of inaccurate data
• Withdraw consent, where processing is based on consent
• Request deletion or restriction of processing
• Object to certain processing activities
• Request information about how your Personal Data has been used or disclosed
• Lodge a complaint with the relevant supervisory authority

To exercise these rights, please contact:

info@biondmarketing.com

We will respond within a reasonable timeframe in accordance with applicable laws.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, our business operations, or the tools we use.

The latest version will always be available on our website with the effective date stated above.