Home / Get Found / Advertising
A Life Science Advertising Agency
for Technical B2B Markets
Google Ads, LinkedIn and scientific journal campaigns that reach the researchers and decision makers who buy your assay, instrument, service or software.
Biotech advertising for biotech, medtech, diagnostics, CRO, CDMO and instrument companies with long sales cycles.
· What you get
What Our Life Science Advertising Includes
Campaigns built around how scientific buyers search and decide, measured on the conversations they start.
Reach
The right researchers, not more clicks
Targeting by application, role and organisation, so budget reaches the people who buy or specify.
Message
Ads that hold up to expert readers
Specific enough that a lab head recognises their own problem, and landing on a page that answers it.
Proof
Reporting on leads, not impressions
Every enquiry traced to the keyword, audience or placement behind it.
· Search and LinkedIn
Life Science PPC and LinkedIn Ads That Target Researchers
Some researchers are searching right now. Others fit your profile but have not started looking. Each group needs its own channel.
Google Search
Biotech PPC for buyers already searching
Life science PPC puts your ad in front of people searching for a specific assay, service or instrument. A search like "GLP toxicology CRO" tells you exactly what the buyer needs.
- Keywords built on applications, methods and models, not broad categories
- Negative keywords that filter out students, job seekers and other suppliers
- Ad groups matched to intent, from comparing options to requesting a quote
LinkedIn ads for buyers not searching yet
LinkedIn reaches researchers and decision makers by title, function, seniority and organisation, before they compare suppliers.
- Audiences such as R&D directors at mid-size biotechs or lab managers at CROs
- Message and format set per role, from technical detail to business case
- Frequency managed so a small audience does not tire of your ads
· Account-based marketing
Biotech ABM: Ads Aimed at the Accounts You Want
When your market is a list of named organisations, biotech ABM spends your budget on those accounts only.
Account lists
LinkedIn ads to named accounts
Your target accounts on LinkedIn, reaching the right roles inside each one, from scientists to procurement.
Retargeting
Follow-up for accounts that showed interest
Visitors from target accounts see relevant ads afterwards, so interest is not lost.
Sales alignment
One account list for marketing and sales
Account tiers, a message per tier and a clear hand-off, so BD knows which accounts are warming up.
· Who it's for
Life science advertising is for you if
- You sell an assay, instrument, service or software and want more quote requests.
- Google Ads or LinkedIn brought clicks, but few leads sales could use.
- Your BD team has a list of target accounts that need warming up.
· Contact
Tell us where you're stuck.
One conversation. You leave with a clearer next step, whether or not we work together.
We only use your details to reply. Privacy policy
· FAQ
Biotech advertising questions
Life science advertising is paid promotion aimed at scientists, lab managers and commercial decision makers in biotech, pharma, diagnostics and research. It covers paid search (PPC), LinkedIn ads, ads on scientific journal websites and account-based campaigns. The goal is qualified enquiries from people who can buy or specify your product or service.
Usually with three channels combined. Google Search ads reach researchers by what they type, such as a specific assay, method or instrument. LinkedIn ads reach them by job title, function, seniority and organisation. Contextual ads on scientific journal websites reach them while they read articles on a related topic.
Use Google Ads when buyers already search for what you offer, which is common for CROs, CDMOs, instruments and lab services. Use LinkedIn when you need to reach a defined group by role and organisation, including people who are not searching yet. Many life science companies run both, with a different goal for each.
Life science keywords are niche and technical, and small differences in wording separate a buyer from a student or a job seeker. A specialist understands the science behind the search terms, writes ads that expert readers take seriously and knows which leads your sales team will value. That keeps spend away from irrelevant clicks.
Search ads can bring relevant clicks within days of launch. Reliable pipeline data usually takes two to three months, because life science sales cycles are long and audiences are small. We report early signals such as qualified clicks and form starts while lead data builds up.
Yes, but clear positioning makes every ad work harder. If your value proposition or target audience is still open, we usually recommend a short positioning and messaging project first.
Yes. Biond is based in Singapore and runs campaigns for biotech and life science companies across Southeast Asia and Europe, with targeting and copy set per market.