ChatGPT Ads for Life Sciences: Is a Pilot Worth Running?
Should life science companies test ChatGPT Ads? We cover eligibility for biotech, tools and CRO companies, who actually sees the ads, and early notes ...
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Lead Generation
Field notes on marketing science: positioning, investor decks, lead generation and digital marketing for biotech and life science companies.
Biotech Advertising Success: 4 Costly Mistakes to Avoid
Every biotech company wants advertising that works. It means investors who understand the opportunity, partners who reach out, and customers who alrea...
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Selling to Academic Researchers: How Academic Labs Actually Buy
Selling to academic researchers depends on grant timing, the roles inside a lab and university procurement rules. This guide explains how academic lab...
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Marketing to Scientists: Choosing the Right Channels for Biotech Advertising
A practical overview of marketing to scientists through paid channels, covering scientific journal placements, Google Ads and LinkedIn, the pricing mo...
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Why Biotech Websites Fail the 5-Second Test
The 5-second test is a simple usability check. Show someone your homepage for five seconds, take it away, and ask what the company does and who it ser...
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How Scientific Buyers Evaluate AI Tools, and What That Means for Life Science Lead Generation
Scientific buyers assess AI-driven tools by reading the method before the claim, checking training data, validation design and failure behaviour long ...
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Biotech Lead Generation: Why More Traffic Is Usually the Wrong Goal
Biotech lead generation works best when companies attract qualified scientific, commercial, investor, or partner intent. More traffic can help, but on...
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How to Market Laboratory Equipment When Buyers Care About Workflow Fit, Trust, and Risk, Not Just Specs
Marketing laboratory equipment takes more than a strong feature list. Buyers want clarity, relevance, and confidence. This article explains how to mar...
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